Liverpool free to sign Nike kit deal after New Balance appeal refused – The News


  New Balance’s hopes of remaining as Liverpool’s kit supplier have been ended after their appeal against the High Court’s decision was refused on Friday  The American company faced off with the Reds in a three-day trial over the future of the club’s kit supply, after the European champions made clear their desire to end their seven-year relationship at the end of the current campaign   New Balance lost their case last week, clearing the way for Liverpool to take up a new agreement with sportswear giant Nike  New Balance had claimed that they had activated a matching clause in their existing contract, only for Mr Justice Nigel Teare to declare that Nike’s offer of using “athletes and influences of the calibre of LeBron James, Serena Williams and Drake” had not been matched  The court declared that New Balance simply could not compete with what was on offer from Nike  Liverpool successfully argued that their claims over global distribution were “a myth” and “grossly overstated”  However, they subsequently filed appeal papers to the Court of Appeal – seeking permission to appeal the ruling – in a final bid to lock Liverpool into a new kit deal   On Friday however, confirmation via the Ministry of Justice, stated that the case had been ‘Refused’  The dismissal of their appeal effectively draws a line under the entire issue, freeing the Reds to move forwards and announce a five-year deal with Nike, worth a basic £30million per year Read More Mirror Football’s Top Stories  However, that figure is likely to more than double with Nike having pledged 20 percent of all net sales of merchandise, £2million worth of licensed products per season, and a 19 percent discount on standard wholesale prices  On-field success would also see Liverpool collect performance-related bonuses, taking the overall number to closer to the £70million mark  The deal is set to officially begin next summer, ahead of the 2020-21 season. It has already been revealed that over £6million has already been spent on research and new kit designs

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